It’s Sam’s third time working with Barbour Gold Standard and we couldn’t be more pleased with this new photoshoot and interviews. Sam said:

“I’ve always had at least one Barbour jacket in my wardrobe for different occasions,” says Claflin. “I think for me, it’s just always felt like a part of British life… you can wear a Barbour jacket and own it for decades.”

“I don’t like dressing up that much, so the level of formality is kind of where I’m happy.”

Read Sam’s full interview where he talks more about the partnership, his career and fatherhood on Flannels.com.

Our friend Jill also kindly shared with us scans from GQ Magazine where more photos are featured alongside another interview, you can read this here.

Barbour has chosen once again Sam as the face of their new collection for Spring/Summer 2021 and we couldn’t be more thrilled. Check out their website to find out more.

Sam was invited to be the face of the Barbour Gold Standard A/W 2020 campaign – a new premium luxury sub-brand of @Barbour. Check out their website for more information.

Barbour said “Sam is the perfect choice to be the face of this luxury premium collection. He grew up in the British countryside and Barbour jackets have always been part of his way of life.”

Sam commented: “I am thrilled to be working with Barbour. It’s a brand I have admired for a long time and the Barbour Gold Standard collection is outstanding. I was fortunate enough to have the protection and warmth of these jackets during our shoot in Scotland.”

“They’ve just thought of everything – like mesh ear patches in your hood so you can still hear clearly even when you’re fully wrapped up, and zipped vents in the arms to help regulate your temperature. This particular collection is one to be explored.”

We absolutely love this new campaign and are hoping to see more very soon!