Sam was invited to be the face of the Barbour Gold Standard A/W 2020 campaign – a new premium luxury sub-brand of @Barbour. Check out their website for more information.

Barbour said “Sam is the perfect choice to be the face of this luxury premium collection. He grew up in the British countryside and Barbour jackets have always been part of his way of life.”

Sam commented: “I am thrilled to be working with Barbour. It’s a brand I have admired for a long time and the Barbour Gold Standard collection is outstanding. I was fortunate enough to have the protection and warmth of these jackets during our shoot in Scotland.”

“They’ve just thought of everything – like mesh ear patches in your hood so you can still hear clearly even when you’re fully wrapped up, and zipped vents in the arms to help regulate your temperature. This particular collection is one to be explored.”

We absolutely love this new campaign and are hoping to see more very soon!